Pirkko Juntunen started her career as a journalist at Institutional Investor newsletter service, with a focus on institutional asset management. Later she was recruited by Financial News to increase their international news coverage on asset management. Pirkko was also part of the team that started eFinancialNews.com, a Web-based newspaper now owned by Dow Jones.
From 2004 Pirkko was product specialist at Fidelity Investments where she worked closely with fund
managers responsible for pan-European, global and emerging market focussed equity funds. Since 2006, Pirkko has worked as freelance journalist specializing in institutional investors and focusing on both traditional portfolios and hedge funds. Besides journalism Pirkko also works with communication and events in the pension and asset management industries. Pirkko studied international journalism at City University in London and is a graduate of the University of Uppsala. She has dual citizenship in Sweden and Finland and is based in London. Since April 2012 Pirkko writes as a freelance journalist for HedgeNordic.